A study on discourse strategies of mainstream media’s public opinion guidance during the COVID-19 epidemic: A case study of People’s Daily, CCTV News and Wuhan’s Weibo blog
Xiaokai Yan
News Communication, Jun 2022
The rapidly emerging COVID-19 pandemic is a crucial juncture in humanity’s transition to a risk society. Through content analysis, it is observed that mainstream media, represented by People’s Daily, CCTV News, and Wuhan Release, undergoes a phased discourse pattern in guiding public opinion during the COVID-19 crisis, generally aligning with the SCCT strategy. Simultaneously, there are specific discourse strategy differences between central and local mainstream media.